About Us
At Grassroots Solutions & Services Pvt Ltd, we provide integrated, end-to-end BPO and BPMS solutions that optimize operations, enhance efficiency, and drive growth for businesses worldwide. Whether it's call center services, tech support, revenue management, or lead generation, we deliver intelligent outsourcing solutions tailored to your needs.
Empowering Businesses with Next-Gen BPMS & Digital Solutions
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Who We Are
Founded in 2011, Grassroots is a NextGen service provider committed to delivering comprehensive Digital & BPMS solutions. With a blend of domain expertise, cutting-edge technology, and process excellence, we help businesses streamline operations at competitive costs while ensuring seamless transitions and optimized performance.
Our Expertise
- BPO Services & Revenue Management – Optimize operations and reduce costs with our strategic outsourcing solutions.
- Business Process & Digital Solutions – Accelerate innovation, boost productivity, and maximize asset utilization.
- Inbound & Outbound Call Center Services – Delivering superior customer engagement and support.
- Technology-Driven Transformation – Implementing Robotic Process Automation (RPA), Intelligent Communication, Blockchain, and Data Solutions to drive efficiency.
- Lead Generation Services – Helping businesses maximize revenue from digital initiatives with targeted strategies.
Our Approach
At Grassroots, we don’t just offer services—we deliver solutions. Our Solution Approach identifies optimization areas, ensuring cost-effective, high-impact results. By leveraging best-in-class technology platforms, we create delivery models that align with our clients’ unique business needs.
Global Presence
With a strong footprint across India, the US, and the UK, Grassroots is your trusted partner for world-class BPMS solutions that integrate cutting-edge technology with deep industry expertise.
Partner with Grassroots – where innovation meets execution, and businesses thrive

We're Global
Global Presence, Local Expertise – Delivering Excellence Across Borders
At Grassroots Solutions & Services Pvt Ltd, we operate on a global scale while maintaining a local touch. With offices in the USA, the UK, and India, we bring together world-class talent, multilingual capabilities, and cost-effective solutions to cater to diverse business needs.
Our Presence:
- Global Offices – Strategically located in the USA, the UK, and India to provide seamless support across time zones.
- India Operations – Functioning out of four prime locations, ensuring access to top-tier talent, regional language expertise, and cost-effective solutions.
What Sets Us Apart?
- Proficient English & Regional Language Capabilities – Enabling seamless communication across global markets.
- A Culture of Hospitality & Collaboration – Building long-term partnerships with a client-centric approach.
- Cost-Effective, High-Quality Talent – Delivering premium services while optimizing operational expenses
Meet The Team
Founding Team

CO-FOUNDER & MANAGING DIRECTOR
Vinston has over 25 years of experience in the Telecom & ITES industry, working with global teams, and has been instrumental in executing the company’s business strategy, running operations, expanding the company’s footprint.
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CO-FOUNDER & DIRECTOR
Abhay is an experienced IT professional with over 25 years of experience and is the architect behind Grassroots BPO – ITES.

NON EXECUTIVE DIRECTOR
Jacob has over 26 years of experience in the EPC (Engineering, Procurement and Construction) industry as a contractor, of which 21 years were in the Middle East.